Bonus Arena is a state-of-the-art, music and events complex with a capacity of up to 3,500 people that will allow Hull to attract large corporate conferences, exhibitions and trade tours as well as major touring concerts, stand-up comedy, family shows and sporting events.
The building is owned by Hull City Council and will be managed by SMG Europe.
SMG is the world leader in venue management, operation and marketing. Our mission is to deliver an exceptional guest experience across all our venues; from international stadiums, arenas and congress centres to intimate theatres and unique entertainment spaces. Since SMG was founded in 1977, we have nurtured a management philosophy that has become the industry benchmark for the best in venue operation, management and service delivery.
With our network of global venues and world class management team, no other private management company can match the breadth and range of our expertise. With more than 220 venues worldwide - including the United States, Canada, Puerto Rico, Chile, Poland and Germany - SMG Europe also manages Manchester Arena, Metro Radio Arena Newcastle, first direct arena Leeds as well as The Baths Hall and The Plowright Theatre in Scunthorpe.
The arena was constructed by BAM Construction.